Autumn has quietly arrived, a season of bountiful harvests for nature, and a crucial time for countless students to enter society and seek their career paths. The autumn recruitment season for the class of 2025 has begun, and many graduates, holding meticulously crafted resumes, stand at a crossroads in their lives, inevitably feeling hesitant—how to accurately anchor themselves in the vast ocean of companies, choosing the right one to guide them to their dreams?

What exactly defines a high-quality company? Is it its prestigious position in the industry, or its deep concern for employee growth? Is it its cutting-edge innovative technology, or its heartwarming corporate culture? The key to achieving a profound self-awareness and precise future positioning lies in having a clear understanding of the company and the position chosen in the early stages.

On October 23, 2024, Mr. Zheng, founder of Shuangqiang Company, was awarded the title of "Innovation and Entrepreneurship Mentor of the School of Management, Zhejiang University of Technology," marking the beginning of a new chapter in the university-enterprise cooperation between Shuangqiang and Zhejiang University of Technology. Taking this opportunity, Mr. Zheng delivered an engaging career guidance lecture to the 2025 graduates of the School of Management, sharing ten criteria for judging a high-quality company and providing guidance for students' career planning.

I. Industry Prospects: Is it a Sunrise or Sunset Industry?

A high-quality company is often located in an industry with broad development prospects. This means that the industry will continue to grow in the coming years or even decades, possessing huge market space and potential. Choosing such a company allows employees to enjoy the dividends brought by industry growth and gain more development opportunities and room for advancement.

II. Company Location: Is it well-equipped and convenient for living?

A high-quality company is often located in an area with convenient transportation or abundant resources. Such areas either improve employees' commuting efficiency and allow them to enjoy better living facilities, such as restaurants, shopping, and entertainment, or provide access to better quality resources, which helps employees grow rapidly and create value.

III. Company Benefits: Is the compensation generous and the incentives comprehensive?

Compensation and benefits are crucial factors for employees when choosing a job, and they best reflect a company's overall performance in the market. High-quality companies typically offer competitive salaries, comprehensive benefits packages (such as social insurance and housing fund, paid annual leave, and holiday benefits), and good performance bonuses and promotion opportunities to attract talent.

IV. Company Leadership: Are they open-minded, inclusive, rigorous, and efficient?

Even the best horse needs a discerning eye, and most employee turnover is related to their direct supervisor. The leadership of high-quality companies usually possesses a strong strategic vision, excellent decision-making ability, and deep humanistic care. They focus on employee growth and development and provide guidance and support.

V. Company Image: Is the environment comfortable and image well-maintained?

Company image encompasses four aspects: company environment, company products, company employees, and company financial statements. A clean, aesthetically pleasing, and comfortable company environment reflects a company's aesthetics, culture, and atmosphere; the design and functionality of company products determine whether they can attract users' attention; the image and temperament of company employees showcase the company's image and vitality; and stable company performance and impressive data further demonstrate operational strength.

VI. Company Culture: Is it harmonious, friendly, and people-oriented?

Whether employees identify with and like the company culture is one of the important factors in whether they will work for a company for a long time. High-quality companies usually have a positive, inclusive, open, and collaborative corporate culture, which is more likely to inspire employees' sense of belonging and loyalty.

VII. Job Selection: Can it achieve a perfect match between interests and abilities?

A high-quality company is more likely to provide diverse job options to meet the career plans and interests of different employees. Employees can choose a suitable position based on their strengths and interests, ultimately realizing their desire to do a job they love and are good at, and better realizing their potential and value.

VIII. Growth Opportunities: Is there systematic training and clear career planning?

High-quality companies value the personal growth and career development of their employees. They offer abundant training resources and promotion opportunities to help employees improve their professional skills and leadership abilities. Such companies provide employees with broad career development space and promotion opportunities.

IX. Promotion Space: Is there a transparent and fair promotion mechanism and ample room for development?

High-quality companies typically have a transparent and fair promotion mechanism, providing corresponding promotion opportunities and compensation based on employee performance and contributions. Their employee age structure often presents a pyramid shape, with many energetic young employees and middle-aged employees forming the backbone.

X. Work Intensity: Can a good work-life balance be achieved?

High-quality companies usually use scientific management methods and humane work systems to reasonably arrange work intensity, thereby ensuring the physical and mental health and work efficiency of employees and avoiding excessive overtime and overwork.

According to the latest statistics, in 2024, the proportion of university students taking the postgraduate entrance examination was 37.2%, and the proportion taking the civil service examination was 17%. In contrast, the postgraduate entrance examination pass rate in 2023 was only 21.9%, and the civil service examination pass rate was even lower at only 1.75%. Mr. Zheng earnestly told each student present: While postgraduate entrance exams and civil service exams offer a path for undergraduate graduates to improve their qualifications and find employment, the highly competitive environment and challenging job market necessitate that every graduate boldly submit their resumes to gain more options.

Since the fall recruitment season of 2025, Shuangqiang has actively engaged in recruitment efforts. The reason for this emphasis on campus recruitment is to ensure that the efforts of every outstanding young person just entering the workforce are recognized, enabling them to achieve self-growth. As of October 26, 2024, Shuangqiang has participated in 20 recruitment fairs within Zhejiang Province, 16 recruitment fairs outside the province, and conducted 2 career guidance sessions. It has established connections with 13 universities within the province, created a campus recruitment communication group reaching over 1,100 people, actively interacted with job seekers, and collected over 1,800 paper resumes. The reason it has stood out among numerous companies in Hangzhou and received such a warm response is largely due to Shuangqiang's consistent adherence to the ten standards of a high-quality company, attracting young people to apply.

Shuangqiang Technology Co., Ltd., founded on July 15, 1995, successfully listed on the A-share main board on August 5, 2021, becoming the first listed company in China's chopsticks and bamboo industry. The release of the "Global Action Plan for Replacing Plastic with Bamboo (2023-2030)" on November 7, 2022, and the "Three-Year Action Plan for Accelerating the Development of Replacing Plastic with Bamboo" in 2023 further demonstrate the strong national support for the bamboo industry. Against this backdrop, we actively respond to national policies, with chain factories throughout the country, leading the trend with the sweet potato economy and opening a new chapter in industry development.

Regarding geographical location, Shuangqiang Technology originated in Qingyuan, with its headquarters located in the beautiful Yuhang District of Hangzhou. Its sales network covers major and medium-sized cities across the country. Furthermore, we have bamboo shoot industrial bases in multiple locations. The selection of each office and factory location fully considers the availability of transportation and other infrastructure, ensuring that employees can work and live happily and conveniently.

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Upholding the mission of "striving for employee happiness and making life better for everyone," we alleviate the anxieties of recent graduates regarding material conditions. Our slogan, "Free meals and accommodation, free travel, and guaranteed annual salary," is not just a formality, but a genuine commitment to providing fertile ground for the growth of outstanding talent. At Shuangqiang, not only are there mentorship programs to help newcomers grow professionally, but also intensive training sessions for new employees led by the founder, ensuring that hierarchical relationships no longer become barriers to communication.

Shuangqiang's unique "Four Beauties" culture (beauty of products, beauty of employees, beauty of environment, and beauty of financial statements) also makes every employee feel proud. Regarding the environment, we pursue nature and harmony. For example, our company headquarters is nestled against mountains and beside water, built to five-star resort standards, allowing employees to experience both the charm of modern architecture and the breath of nature. In terms of products, we deeply understand consumer needs, encompassing exquisite kitchenware such as bowls and chopsticks, knives and cutting boards, and pots and spatulas, as well as five major product lines: bamboo shoots, bamboo cutting boards, bamboo chopsticks, bamboo skewers, and bamboo charcoal. Spanning the kitchenware and food industries, two major daily necessities sectors, our company's annual sales have exceeded 1 billion yuan thanks to our strong market share and brand influence. Regarding employees, we emphasize physical appearance and behavioral standards to ensure they present themselves appropriately and make a good impression on customers. Financially, we maintain continuous growth, withstanding pressure even in the post-pandemic era and steadily progressing towards our 10 billion yuan target.

For many job seekers struggling with career choices, Shuangqiang adheres to the principle that "there are no unsuitable talents, only unsuitable positions." If you are qualified enough, we are willing to give you time to choose and adapt, helping you find a position you truly love and excel at. At the same time, the company provides exclusive online courses, holds regular monthly sharing sessions, and offers ample opportunities for learning and showcasing at annual meetings and anniversary celebrations, supporting employees' rapid growth. Not to mention the career advancement opportunities. At Shuangqiang, you'll not only meet many young managers, many of whom may even be your seniors from the same department! If there's anything else that's attractive, let's borrow the founder, Mr. Zheng's, repeated blessings for employees—"Healthy body and mind, free and unrestrained." In today's fast-paced life, we hope everyone has the right to control their own time and achieve a perfect balance between life and work.

Even after the job guidance session ended and it was dark, students were still drawn by Mr. Zheng's speech and the image of Shuangqiang, rushing to submit their resumes. We thoughtfully provided snacks, company brochures, and number tags for the waiting students to ease their tension and improve their interview experience. The first-round interviewers included a HR risk control manager who had worked at Shuangqiang for nearly ten years, a newly appointed "senior" at Shuangqiang who had grown rapidly in just one year after graduation, and some lucky students even had the opportunity to directly interview the general manager of their target business unit. For them, this was not just a simple interview, but also an excellent opportunity to gain a deeper understanding of the current situation of students at Zhejiang University of Technology. Through dialogue and exchange, they hoped that applicants could feel Shuangqiang's care and sincere blessings for the students.

This first collaboration between Shuangqiang and Zhejiang University of Technology not only marks the brilliant opening of a new chapter in their cooperation, but also represents an important milestone in their respective development paths. Through this in-depth participation in Zhejiang University of Technology's career guidance and special recruitment fair, we witnessed the outstanding talent and unlimited potential of the university's students. As the autumn recruitment season approaches, we wish all graduates success in receiving their desired job offers!